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1.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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2.
Essentials of marketing / Frances Brassington and Stephen Pettitt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Financial Times, 2007
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF5415.B73 2007, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.B73 2007.

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