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1.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Elsevier/Butterworth-Heinemann, 2004
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415.127 .M33 2004, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.127 .M33 2004.

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2.
Marketing: a complete guide / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2003
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415 .M33 2003. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (2)Call number: HF 5415 .M33 2003, ...

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