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1.
The market driven organization: understanding, attracting, and keeping valuable customers / George S. Day by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: The Free Press, 1999
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .D39 1999.

2.
Handbook of marketing / Barton A Weitz (Eds.) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks: Sage Publications, 2006
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415 .H36 2006, ...

3.
Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : College Division, South-Western Publishing Company, 1994
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13 .F47 1994.

4.
Essentials of marketing / Frances Brassington and Stephen Pettitt by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall Financial Times, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HF5415.B73 2007, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.B73 2007.

5.
The future of business / Lawrence J. Gitman by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Thomson/South-Western, 2005
Availability: Items available for loan: Business, Economics and Law Library Collection (4)Call number: HD 70 .U5 G58 2005, ...

6.
Introduction to marketing in Africa/ Siyanga Malumo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Macmillan, 1986
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415.13 .M35 1986, ...

7.
Marketing changes / edited by Susan Hart by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Thomson. 2003
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF5415.13 .M37 2003, ...

8.
The Application of marketing management in non governmental organizations (NGOs) in Tanzania : a case study of Morogoro municipality / Audifas Protas Makala by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dodoma: The University of Dodoma, 2015
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (4)Call number: DIS HF 5415.5 .M35 2015, ...

9.
Influence of quality assurance system towards improvement of quality of manufactured products in Tanzania / Lena Lyama by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dodoma: The University of Dodoma, 2012
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (4)Call number: DIS HF 5415.157 .L93 2012, ...

10.
Retail marketing managemant: principles and practice: Helen Gowerek and Peter McGoldrick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England: Pearson, 2015
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415.13.G67 2015. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13.G67 2015.

11.
Marketing management/ Philip Kotler. by
Edition: 16th ed. Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pearson , 2022
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (2)Call number: HF 5415.13 .K68 2022, ...

12.
Srategic marketing management : planning, implementation and control/ Richard M.S Wilson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge , 2005
Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13 .W55 2005.

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