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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415.135 .C72 2006.

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2.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2006
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (6)Call number: HF5415.D89 2006, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.D89 2006.

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3.
Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .C5278 1994.

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4.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Online access:
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5415 .D92 2006.

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5.
Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill, 2002
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5415.13 .P47 2002, ... Informatics and Virtual Education Library Collection (1)Call number: HF5415.13 .M369 2002.

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6.
Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1998
Availability: Items available for loan: Informatics and Virtual Education Library Collection (1)Call number: HF5548.32 .M68 1998.

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7.
Marketing / Dhruv Grewal and Michael Levy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2008
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (6)Call number: HF5415.G74 2008, ... Informatics and Virtual Education Library Collection (1)Call number: HF5415 .G675 2008. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415.G74 2008.

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8.
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Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, 2003
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HD 31 .B35 2003.

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9.
Contemporary advertising/ William F. Arens, by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill Irwin, 2008
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5821 .A74 2008, ...

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10.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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11.
Marketing: the core/ Roger A. Kerin (..et all) by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2007
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (8)Call number: HF 5415 .K47 2007, ...

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12.
Marketing management : text and cases / Robert J. Dolan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2002
Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF5415.13 .D65 2002, ...

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13.
International marketing / Philip R. Cateora by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2005
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (9)Call number: HF1009.5 .C38 2005, ... Not available: Business, Economics and Law Library Collection: Lost (1).

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14.
Essentials of marketing : a global managerial approach / William D. Perreault, and E. Jerome McCarthy by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Education Library Collection (2)Call number: HF 5415 .M378 2000, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF5415 .P47 2000.

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15.
Marketing research : within a changing information environment / Joseph F. Hair by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: McGraw-Hill/Irwin, 2006
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415.2 .H35 2006, ... Education Library Collection (1)Call number: HF 5415.2 .H258 2006. Informatics and Virtual Education Library Collection (1)Call number: HF5415.2 .H258 2006. Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.2 .H35 2006.

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16.
Marketing: creating value for customers/ Gilbert A. Churchill (et all..) by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, 1998
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF 5415 .C48 1998.

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17.
Fundamentals of marketing / William J. Stanton, Charles Futrell. by Series: McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1987
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .S745 1987.

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18.
International business: competing in the global marketplace / Charles W.L. Hill by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, 1999
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HD 62.4 .H55 1999, ... Not available: Business, Economics and Law Library Collection: Lost (1).

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19.
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Marketing research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill. 1957
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415 .C75.

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20.
Marketing / Michael J. Etzel, Bruce J. Walker & William J. Stanton. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2004
Online access:
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.S745 2004.

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