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Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

Contributor(s): Material type: TextTextPublication details: Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, c1995.Description: x, 348 p. : ill. ; 24 cmISBN:
  • 0844235938
Other title:
  • American Marketing Assocication marketing encyclopedia
  • AMA marketing encyclopedia [Spine title]
Subject(s): DDC classification:
  • 658/.003 20
LOC classification:
  • HF5415 .M2982 1995
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Informatics and Virtual Education Library Collection General Collection HF5415 .M2982 1995 (Browse shelf(Opens below)) Available 624

At head of title: American Marketing Association

Includes bibliographical references and index.

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