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1.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
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Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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2.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1999
Availability: Items available for loan: Business, Economics and Law Library Collection (1)Call number: HF5415.13 .M31 1999.

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