The University of Dodoma Library Catalog

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1. Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 2003Online access: Click here to access online Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 2003] (5).

2. Essentials of marketing / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin, 1991Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1991] (2).

3. Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault

by McCarthy, E. Jerome | Perreault, William D [Joint author].

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge : Irwin, 1994Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 5415 .M378 1994] (1).

4. Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome [Joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : McGraw-Hill, 2003Availability: Items available for loan: Library, Collection of Business Studies and Law [Call number: HF 1101 .P47 2003] (5).

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