Integrated marketing communications : a primer / Philip J. Kitchen and Patrick de Pelsmacker

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Material type: Text

TextPublication details: London : Routledge Taylor &Francis Group, 2004Description: xiii, 193 p.: ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF 5415.123 .K575 2004 (Browse shelf(Opens below))	C.1	Missing	6898
Books	Business, Economics and Law Library Collection General Collection	Non-fiction	HF5415.123.K58 2004 (Browse shelf(Opens below))	C.2	Missing	15056
Books	Business, Economics and Law Library Collection Special Reserve	Non-fiction	HF5415.123.K58 2004 (Browse shelf(Opens below))	C.3	Not For Loan	175058
Books	Education Library Collection General Collection		HF 5415.123 .K575 2004 (Browse shelf(Opens below))	2	Not For Loan	18426609

Includes bibliographical references and index

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