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The turnaround prescription : repositioning troubled companies / Mark R. Goldston.

By: Material type: TextTextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1992.Description: xix, 198 p. : ill. ; 25 cmISBN:
  • 002912395X :
Subject(s): DDC classification:
  • 658.4/063 20
LOC classification:
  • HD58.8 .G63 1992
Contents:
Turnaround diagnostics -- Symptoms of a firm in need of a turnaround -- The turnaround prescription -- The marketing turnaround blueprint -- Analyzing relevant product categories -- Revell, Inc. -- Creating a mission statement -- Determining the specific advantages of the company -- The corporate life cycle -- The corporate capabilities matrix -- Fabergé USA, Inc. -- Value engineering -- Product positioning : the marketing birth certificate -- Trademark leveraging -- Revlon Fragrance Division -- Creating and utilizing a market segmentation analysis -- The new product marketing decision tree -- The business building octagon -- Business outlook for the 1990s.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Informatics and Virtual Education Library Collection General Collection Non-fiction HD 58.8 .G63 1992 (Browse shelf(Opens below)) C.1 Available 188

Includes index.

Turnaround diagnostics -- Symptoms of a firm in need of a turnaround -- The turnaround prescription -- The marketing turnaround blueprint -- Analyzing relevant product categories -- Revell, Inc. -- Creating a mission statement -- Determining the specific advantages of the company -- The corporate life cycle -- The corporate capabilities matrix -- Fabergé USA, Inc. -- Value engineering -- Product positioning : the marketing birth certificate -- Trademark leveraging -- Revlon Fragrance Division -- Creating and utilizing a market segmentation analysis -- The new product marketing decision tree -- The business building octagon -- Business outlook for the 1990s.

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