Marketing essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk
Material type:
TextPublication details: New York : Mc Graw Hill, 2003Description: xxviii, 772 p.: ill. (charts and graphs) ; 28 cmISBN: - 0078303974
- Marketing
- Market segmentation
- Economic
- Global economic
- Business
- Social responsibility
- International trade
- Mathematical skills
- Communication skills
- Computer skills
- Interpersonal skills
- Management skills
- Selling
- Product presenting
- Promotion
- Advertising
- Distribution
- Purchasing
- Pricing
- Planning
- Marketing research
- Entrepreneurship
- Finance
- HF5415 .F37 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Business, Economics and Law Library Collection Special Reserve | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.1 | Not For Loan | 1837479 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.2 | Available | 1837480 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.3 | Available | 1837481 | ||
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Books
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Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.4 | Available | 1837484 | ||
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Books
|
Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.5 | Available | 1837485 | ||
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Books
|
Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.F37 2003 (Browse shelf(Opens below)) | C.6 | Available | 1837515 |
Includes index
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