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	1.	Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas and David Luck by Ferrell, O. C Lucas, George H [Joint author] Luck, David Johnston [Joint author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati : College Division, South-Western Publishing Company, 1994 Availability: Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415.13 .F47 1994. Add to cart (remove)
	2.	Marketing : concepts and strategies / William M. Pride and O.C. Ferrell by Pride, William M Ferrell, O. C [author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston: Houghton Mifflin Company, 2006 Availability: Items available for loan: Business, Economics and Law Library Collection (2)Call number: HF 5415 .P75 2006, ... Place hold Add to cart (remove)

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