Brand leadership / David A. Aaker, Erich Joachimsthaler.

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Material type: Text

TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Informatics and Virtual Education Library Collection General Collection	Non-fiction	HD 69 .B7A21 2000 (Browse shelf(Opens below))	C.1	Available		220

Includes bibliographical references (p. 331-335) and index.

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