Essentials of marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault
Material type: TextPublication details: Boston : Irwin, 1994Edition: 6th edDescription: xxiii, 552 p. : col. ill. (charts and graphs) ; 26 cmISBN:- 0256127468
- HF 5415 .M378 1994
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Business, Economics and Law Library Collection General Collection | Non-fiction | HF5415.M378 1994 (Browse shelf(Opens below)) | C.1 | Available | 10460 |
Includes bibliographical references and indexes
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