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1.
Advertising management/ Rajeev Batra, John G. Myers and David A. Aaker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Prentice Hall, 2007
Availability: Items available for loan: Business, Economics and Law Library Collection (3)Call number: HF 5813 .B38 2007, ... Informatics and Virtual Education Library Collection (1)Call number: HF5823 .A13 1996.

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2.
Essentials of marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
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Availability: Items available for loan: Business, Economics and Law Library Collection (5)Call number: HF 5415 .P47 2003, ... Items available for reference: Business, Economics and Law Library Collection: Not For Loan (1)Call number: HF 5415 .P47 2003.

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