| 000 | 01415cam a22004574a 4500 | ||
|---|---|---|---|
| 999 |
_c12390 _d12390 |
||
| 001 | 14613668 | ||
| 005 | 20230306141022.0 | ||
| 008 | 061027s2007 enka b 001 0 eng | ||
| 010 | _a 2006052469 | ||
| 020 | _a9780273708186 | ||
| 020 | _a027370818X | ||
| 050 | 0 | 0 |
_aHF5415 _b.B73 2007 |
| 100 | 1 |
_aBrassington, Frances _927770 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cFrances Brassington and Stephen Pettitt |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPrentice Hall Financial Times, _c2007 |
||
| 300 |
_axiv, 545 p.: _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _927771 |
|
| 650 | 0 |
_aMarket dynamics _976546 |
|
| 650 | 0 |
_aMarketing environment _976436 |
|
| 650 | 0 |
_aBuyer behaviour _976417 |
|
| 650 | 0 |
_aMarketing information _976416 |
|
| 650 | 0 |
_aResearch _976547 |
|
| 650 | 0 |
_aProduct _972458 |
|
| 650 | 0 |
_aPrice _971130 |
|
| 650 | 0 |
_aSegmenting markets _976548 |
|
| 650 | 0 |
_aPlace _969875 |
|
| 650 | 0 |
_aPromotion _969874 |
|
| 650 | 0 |
_aAdvertising _976549 |
|
| 650 | 0 |
_aPersonal selling _976337 |
|
| 650 | 0 |
_aMarketing communication _976550 |
|
| 650 | 0 |
_aE- marketing _976283 |
|
| 650 | 0 |
_aMedia _969995 |
|
| 650 | 0 |
_aMarketing planning _976551 |
|
| 650 | 0 |
_aMarketing management _963657 |
|
| 650 | 0 |
_aMarketing control _976552 |
|
| 700 | 1 |
_aPettitt, Stephen _927772 |
|
| 856 | _awww.pearson-book.com | ||
| 942 |
_2lcc _cBK |
||