| 000 | 01011pam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c12912 _d12912 |
||
| 001 | 2387998 | ||
| 005 | 20230311153157.0 | ||
| 008 | 851106s1986 moua b 001 0 eng | ||
| 010 | _a 85028451 | ||
| 020 | _a0-8016-0602-0 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.B47 1986 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aBerkowitz, Eric N. _929003 _eauthor |
|
| 245 | 1 | 0 |
_aMarketing / _cEric N. Berkowitz |
| 260 |
_aSt. Louis: _bTimes Mirror/Mosby College Pub., _c1986. |
||
| 300 |
_axxv, 747 p.: _bill.; _c25 cm. |
||
| 500 | _aIncludes glossary, and index | ||
| 650 | 0 |
_aMarketing _929004 |
|
| 650 | 0 |
_aFocus consumer _9106961 |
|
| 650 | 0 |
_aMarketing environment _976436 |
|
| 650 | 0 |
_aBuyer behaviour _976417 |
|
| 650 | 0 |
_aMarketing information _9106962 |
|
| 650 | 0 |
_aRevenue, cost _9106963 |
|
| 650 | 0 |
_aNew product _977511 |
|
| 700 | 1 |
_aKerin, Roger A. _92778 _eauthor |
|
| 700 | 1 |
_aRudelius, William. _92781 _eauthor |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||