| 000 | 00899pam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c13072 _d13072 |
||
| 001 | 2156840 | ||
| 005 | 20230309143617.0 | ||
| 008 | 990209s1999 maua 001 0 eng | ||
| 010 | _a 99018899 | ||
| 020 | _a1-57851-144-5 (alk. paper) | ||
| 050 | 0 | 0 |
_aHD 69 _b.B7H37 1999 |
| 110 |
_aHarvard business school _975361 |
||
| 245 | 0 | 0 |
_aHarvard business review on brand management / _cHarvard business school |
| 260 |
_aBoston: _bHarvard Business School Press, _c1999. |
||
| 300 |
_av, 204 p.: _bill.; _c21 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 |
_aBrand name _911891 |
|
| 650 | 0 |
_aMass media _975240 |
|
| 650 | 0 |
_aPremium brand _975241 |
|
| 650 | 0 |
_aPrivate labers _975242 |
|
| 650 | 0 |
_aProduct brand _975243 |
|
| 650 | 0 |
_aManagement _975244 |
|
| 650 | 0 |
_a Product promotion _975245 |
|
| 710 |
_aHarvard business school _975361 |
||
| 856 | _awww.hbsp.harvard.edu | ||
| 942 |
_2lcc _cBK |
||