000 00535cam a22001574a 4500
008 061106s2007 caua b 000 0 eng
020 _a987-1-4129-2123-7
050 0 0 _aHF 5415.2
_b.F86 2007
245 0 0 _aFundamentals of marketing research:
_cvolume I/
_bNaresh Malhotra [Ed.]
260 _aThousand Oaks, CA:
_bSage Publications,
_c2007
300 _aliii, 420 p.:
_bill.;
_c24 cm
504 _aIncludes bibliographical references
650 0 _aMarketing research
_934065
700 1 _aMalhotra, Naresh K.
_96301
942 _2lcc
_cBK
999 _c14861
_d14861