| 000 | 00641pam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c17887 _d17887 |
||
| 008 | 880802s1989 njua b 001 0 eng | ||
| 020 | _a0-13-014549-1 | ||
| 050 | 0 | 0 |
_aHF5823 _b.W45 1989 |
| 100 | 1 |
_aWells, William _921831 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples and practice / _cWilliam Wells, John Burnett and Sandra Moriarty |
| 260 |
_a New Jersey : _bPrentice Hall. _c1989 |
||
| 300 |
_axxiv, 614 p. : _bill, (charts and graphs) ; _c28 cm |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising. _940788 |
|
| 650 | 0 |
_amarketing _9107500 |
|
| 700 | 1 |
_aBurnett, John, _928560 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _940789 |
|
| 942 |
_2lcc _cBK |
||