000 01203cam a22003734a 4500
999 _c19320
_d19320
001 12817592
005 20230307084850.0
008 020614s2004 ohua b 001 0 eng
010 _a 2002075815
020 _a0324147988
050 0 0 _aHF5415
_b.L36 2004
100 1 _aLamb, Charles W.
_944355
245 1 0 _aMarketing /
_cCharles W. Lamb, Joseph F. Hair and Carl McDaniel
250 _a7th ed.
260 _aMason :
_bThomson/South-Western,
_c2004
300 _axxxviii, 774 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_944356
650 0 _aGlobal marketing
_944357
650 0 _aMarketing opportunities
_976438
650 0 _aProduct decisions
_976930
650 0 _aDistributions decision
_977144
650 0 _aPromotions decisions
_977145
650 0 _aPricing decisions
_974325
650 0 _aTechnology marketing
_977146
650 0 _aInternet marketing
_977147
650 0 _aE- marketing
_976283
650 0 _aAdvertising
_977148
700 1 _aHair, Joseph F.
_913362
700 1 _aMcDaniel, Carl D.
_910307
856 _ahttp://www.swlearning .com
856 _ahttp;//marketing.swlearning.com
942 _2lcc
_cBK