000 | 01203cam a22003734a 4500 | ||
---|---|---|---|
999 |
_c19320 _d19320 |
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001 | 12817592 | ||
005 | 20230307084850.0 | ||
008 | 020614s2004 ohua b 001 0 eng | ||
010 | _a 2002075815 | ||
020 | _a0324147988 | ||
050 | 0 | 0 |
_aHF5415 _b.L36 2004 |
100 | 1 |
_aLamb, Charles W. _944355 |
|
245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair and Carl McDaniel |
250 | _a7th ed. | ||
260 |
_aMason : _bThomson/South-Western, _c2004 |
||
300 |
_axxxviii, 774 p. : _bill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aMarketing _944356 |
|
650 | 0 |
_aGlobal marketing _944357 |
|
650 | 0 |
_aMarketing opportunities _976438 |
|
650 | 0 |
_aProduct decisions _976930 |
|
650 | 0 |
_aDistributions decision _977144 |
|
650 | 0 |
_aPromotions decisions _977145 |
|
650 | 0 |
_aPricing decisions _974325 |
|
650 | 0 |
_aTechnology marketing _977146 |
|
650 | 0 |
_aInternet marketing _977147 |
|
650 | 0 |
_aE- marketing _976283 |
|
650 | 0 |
_aAdvertising _977148 |
|
700 | 1 |
_aHair, Joseph F. _913362 |
|
700 | 1 |
_aMcDaniel, Carl D. _910307 |
|
856 | _ahttp://www.swlearning .com | ||
856 | _ahttp;//marketing.swlearning.com | ||
942 |
_2lcc _cBK |