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| 005 | 20230313141127.0 | ||
| 008 | 691118s1969 nyu b 001 0 eng | ||
| 010 | _a 79083269 | ||
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_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.L48 1969 |
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 |
_aLevitt, Theodore _d1925-2006. _913423 _eauthor |
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| 245 | 1 | 4 |
_aThe marketing mode : _bpathways to corporate growth / _cTheodore Levitt |
| 260 |
_aNew York: _bMcGraw-Hill, _c1969 |
||
| 300 |
_axiii, 354 p. _c23 cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMarketing. _944358 |
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| 650 | 0 |
_aProduct life cycle _913227 |
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| 650 | 0 |
_aMarketing concept _981278 |
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| 650 | 0 |
_aProduct concept _9107127 |
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