| 000 | 01140cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13313172 | ||
| 005 | 20151013152934.0 | ||
| 008 | 030814s2004 enka b 001 0 eng | ||
| 010 | _a 2003061248 | ||
| 020 | _a0273651927 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.R3217 2004 |
| 082 | 0 | 0 |
_a658.8/101 _222 |
| 100 | 1 |
_aRanchhod, Ashok. _944384 |
|
| 245 | 1 | 0 |
_aMarketing strategies : _ba twenty-first century approach / _cAshok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. |
| 260 |
_aHarlow, England ; _aNew York : _bFT/Prentice Hall, _c2004. |
||
| 300 |
_axvii,239 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 219-230) and index. | ||
| 650 | 0 |
_aMarketing. _944385 |
|
| 650 | 0 |
_aMarketing _vCase studies. _944386 |
|
| 650 | 0 |
_aMarketing research. _944387 |
|
| 700 | 1 |
_aGauzente, Claire. _944388 |
|
| 700 | 1 |
_aTinson, Julie. _944389 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c19327 _d19327 |
||