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| 008 | 890503s1990 ilua 001 0 eng | ||
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_aHF5415 _b.C6944 1990 |
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_aCravens, David W. _91622 |
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| 245 | 1 | 0 |
_aStrategic marketing management cases and applications / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1990. |
||
| 300 |
_axviii, 742 p. : _bill. ; _c25 cm. + _e2 discs (12 cm.) |
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| 500 | _aRev. ed. of: Strategic marketing cases and applications. 2nd ed. 1986. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xCase studies. _91762 |
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| 700 | 1 |
_aLamb, Charles W. _91763 |
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| 700 | 1 |
_aCravens, David W. _tStrategic marketing cases and applications. _91764 |
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| 906 |
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