| 000 | 00995cam a22003137a 4500 | ||
|---|---|---|---|
| 999 |
_c19447 _d19447 |
||
| 001 | 14852038 | ||
| 005 | 20230311150218.0 | ||
| 008 | 070516s2007 enka b 001 0 eng d | ||
| 016 | 7 |
_a013541083 _2Uk |
|
| 020 | _a978-0-19-926585-5 | ||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF 5415.1265 _b.G39 2007 |
| 100 | 1 |
_aGay, Richard _944717 _eauthor |
|
| 245 | 1 | 0 |
_aOnline marketing : _ba customer-led approach / _cRichard Gay |
| 260 |
_aNew York: _bOxford University Press, _c2007 |
||
| 300 |
_avii, 538 p.: _bill., charts and graphs; _c24 cm. |
||
| 504 | _aIncludes glossary and index | ||
| 650 | 0 |
_aInternet marketing _944718 |
|
| 650 | 0 |
_aMarketing plans _976816 |
|
| 650 | 0 |
_aE-marketing research _976838 |
|
| 650 | 0 |
_aOnline product _976844 |
|
| 650 | 0 |
_aonline pricing _976686 |
|
| 650 | 0 |
_aOnline communication _976845 |
|
| 650 | 0 |
_aE-payment _976848 |
|
| 700 | 1 |
_aCharlesworth, Alan _944719 _eauthor |
|
| 700 | 1 |
_aEsen, Rita _944720 _eauthor |
|
| 856 | _awww.oup.com | ||
| 942 |
_2lcc _cBK |
||