| 000 | 00976cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c19453 _d19453 |
||
| 001 | 13862778 | ||
| 005 | 20230306135537.0 | ||
| 008 | 050207s2004 enka b 001 0 eng d | ||
| 010 | _a 2005357185 | ||
| 015 |
_aGBA3V8138 _2bnb |
||
| 016 | 7 |
_a008385869 _2Uk |
|
| 020 | _a0750659815 | ||
| 050 | 0 | 0 |
_aHF 5415.127 _b.M33 2004 |
| 100 | 1 |
_aMcDonald, Malcolm _944734 |
|
| 245 | 1 | 0 |
_aMarket segmentation : _bhow to do it, how to profit from it / _cMalcolm McDonald and Ian Dunbar |
| 260 |
_aNew York : _bElsevier/Butterworth-Heinemann, _c2004 |
||
| 300 |
_axxv, 465 p.: _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aMarket segmentation _92385 |
|
| 650 | 0 |
_aMarket mapping _976826 |
|
| 650 | 0 |
_aMarket setting _976827 |
|
| 650 | 0 |
_aPortfolio matrix _976828 |
|
| 650 | 0 |
_aMarket transformation _976829 |
|
| 650 | 0 |
_aOrganizational issues _976830 |
|
| 700 | 1 |
_aDunbar, Ian _944735 _eJoint author |
|
| 856 | 4 | 2 | _3http://books.elsevier.com |
| 942 |
_2lcc _cBK |
||