| 000 | 00791cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c19463 _d19463 |
||
| 001 | 13438195 | ||
| 005 | 20230314160257.0 | ||
| 008 | 031218s2005 caua b 001 0 eng | ||
| 010 | _a 2003116833 | ||
| 020 | _a0-534-62510-X | ||
| 050 | 0 | 0 |
_aHF 5825 _b.J49 2005 |
| 100 | 1 |
_aJewler, A. Jerome _913722 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising/ _cA. Jerome Jewler and Bonnie L. Drewniany |
| 250 | _a8th ed. | ||
| 260 |
_aCanada: _bThomson/Wadsworth, _c2005 |
||
| 300 |
_axvi, 336 p. : _bill. ; _c26 cm. |
||
| 504 | _aInclude index | ||
| 650 | 0 |
_aAdversing _983966 |
|
| 650 | 0 |
_aMarketing communication _976550 |
|
| 650 | 0 |
_aSales promotion _983967 |
|
| 650 | 0 |
_aDevelopment _983968 |
|
| 700 | 1 |
_aDrewniany, Bonnie L. _944751 |
|
| 856 | _awww.wadsworth.com | ||
| 942 |
_2lcc _cBK |
||