000 00622nam a2200181Ia 4500
008 150331s9999 xx 000 0 und d
020 _a0-684-86467-3
050 _aHF5415.13
_b.D39 1999
100 _aDay, George S.
_963915
245 _aThe market driven organization:
_bunderstanding, attracting, and keeping valuable customers /
_cGeorge S. Day
260 _aNew York:
_b The Free Press,
_c1999
300 _axii, 285 p. :
_bill. ;
_c24 cm.
650 _aMarketing-management
_963657
650 _aSales management
_911909
650 _aCustomer satisfaction
650 _aCustomer relation
_9107671
942 _2lcc
_cBK
999 _c1960
_d1960