000 00675pam a2200229 i 4500
999 _c19637
_d19637
001 1827679
005 20230314143723.0
008 800609s1981 nyu 001 0 eng
010 _a 80036829
020 _a0070652635
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5827.2
_b.R54
100 1 _aRies, Al.
_934394
245 1 0 _aPositioning :
_bthe battle for your mind /
_cby Al Ries and Jack Trout
260 _aNew York :
_bMcGraw-Hill,
_c1981
300 _axii, 246 p. ;
_c21cm
500 _aIncludes index
650 0 _aPositioning (Advertising)
_934395
700 1 _aTrout, Jack,
_ejoint author
_934396
942 _2lcc
_cBK