000 00614cam a22002054a 4500
999 _c19816
_d19816
001 13574640
005 20230312130034.0
008 040427s2005 caua b 001 0 eng
010 _a 2004009992
020 _a0761988521
050 0 0 _aHF5415.2
_b.S65 2005
100 1 _aSmith, Scott M.
_945344
245 1 0 _aFundamentals of marketing research /
_cScott M. Smith, Gerald S. Albaum.
260 _aLondon :
_b Sage publications.
_c2005
300 _axii, 881 p. :
_bill. ;
_c24 cm
504 _aIncludes index
650 0 _aMarketing research
_945345
700 1 _aAlbaum, Gerald S.
_945346
942 _2lcc
_cBK