000 00700pam a2200229 a 4500
999 _c19838
_d19838
001 710613
005 20230316162701.0
008 970925s1998 njua b 001 0 eng
010 _a 97040898
020 _a0-13-597881-5
050 0 0 _aHF5823
_b.W45 1998
100 1 _aWells, William
_d1926-
_921831
245 1 0 _aAdvertising :
_bprinciples & practice /
_cWilliam Wells, John Burnett, Sandra Moriarty
250 _a4th ed.
260 _a New Jersey:
_bPrentice Hall.
_c1998
300 _axxi, 731 p. :
_bill, charts , graphs;
_c29 cm
504 _aIncludes index
650 0 _aAdvertising.
_945381
700 1 _aBurnett, John
_928560
700 1 _aMoriarty, Sandra
_940789
942 _2lcc
_cBK