000 00728cam a22002294a 4500
999 _c19953
_d19953
001 12840435
005 20230312152815.0
008 020702s2004 maua b 001 0 eng
010 _a 2002109348
020 _a0618260455
050 0 0 _aHF5438.25
_b.A53 2004
100 1 _aAnderson, Rolph E.
_945521
245 1 0 _aPersonal selling :
_bachieving customer satisfaction and loyalty /
_cRolph E. Anderson, Alan J. Dubinsky.
260 _aBoston :
_bHoughton Mifflin,
_cc2004.
300 _axxii, 504 p. :
_bill. ;
_c27 cm.
504 _aIncludes indexes.
650 0 _aSelling
_911854
650 0 _aPersonal selling
_913421
650 0 _aCustomer satisfication
_931325
700 1 _aDubinsky, Alan J.
_945522
942 _2lcc
_cBK