000 00709cam a2200205 a 4500
001 3054327
005 20240718140416.0
008 960823s1997 maua b 001 0 eng
020 _a0-87584-759-5
050 0 0 _aHF5415.1265
_b.H34 1997
100 1 _aHagel III, John
_91651
245 1 0 _aNet gain:
_bexpanding markets through virtual communities /
_cJohn Hagel III and Arthur G. Armstrong
260 _aBoston:
_bHarvard Business School Press,
_c1997
300 _axv, 235 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 221-224) and index
650 0 _aInternet marketing
_91652
650 0 _aCustomer relations
_91653
700 1 _aArmstrong, Arthur G.
_91654
942 _2lcc
_cBK
999 _c2014
_d2014