| 000 | 00761cam a22002294a 4500 | ||
|---|---|---|---|
| 001 | 13498369 | ||
| 005 | 20240718103128.0 | ||
| 008 | 040221s2005 nyua b 001 0 eng | ||
| 010 | _a 2004004069 | ||
| 020 | _a81-203-2739-X | ||
| 050 | 0 | 0 |
_aHF6146.I58 _bA39 2005 |
| 245 | 0 | 0 |
_aAdvertising, promotion, and new media / _c Marla R. Stafford and Ronald J. Faber (Eds.) |
| 260 |
_aNew York: _bM.E. Sharpe, _c2005 |
||
| 300 |
_axii, 380 p. : _bill. ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aInternet advertising _91091 |
|
| 650 | 0 |
_a Business Advertising _91092 |
|
| 650 | 0 |
_aMedia promotions _977166 |
|
| 700 | 1 |
_aStafford, Marla R. _91095 _eEditor |
|
| 700 | 1 |
_aFaber, Ronald J. _91096 _eJoint editor |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c2506 _d2506 |
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