000 | 00796cam a2200253 a 4500 | ||
---|---|---|---|
999 |
_c2612 _d2612 |
||
001 | 13214680 | ||
003 | OSt | ||
005 | 20230312150638.0 | ||
008 | 030527s2004 njua b 001 0 eng | ||
010 | _a 2003269698 | ||
020 | _a0471448451 | ||
050 | 0 | 0 |
_aHF5415.2 _b.M33 2004 |
100 | 1 |
_aMcDaniel, Carl D. _91968 |
|
245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel and Roger Gates |
250 | _a4th ed. | ||
260 |
_aNew Jersey : _bJ. Wiley _c2004 |
||
300 |
_axxv, (various paging) : _bill. ; _c25 cm. |
||
504 | _aIncludes index | ||
538 | _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT. | ||
650 | 0 |
_aMarketing research _91969 |
|
650 | 0 |
_aMarketing research industry _976913 |
|
700 | 1 |
_aGates, Roger H. _91970 |
|
942 |
_2lcc _cBK |