000 00796cam a2200253 a 4500
999 _c2612
_d2612
001 13214680
003 OSt
005 20230312150638.0
008 030527s2004 njua b 001 0 eng
010 _a 2003269698
020 _a0471448451
050 0 0 _aHF5415.2
_b.M33 2004
100 1 _aMcDaniel, Carl D.
_91968
245 1 0 _aMarketing research essentials /
_cCarl McDaniel and Roger Gates
250 _a4th ed.
260 _aNew Jersey :
_bJ. Wiley
_c2004
300 _axxv, (various paging) :
_bill. ;
_c25 cm.
504 _aIncludes index
538 _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650 0 _aMarketing research
_91969
650 0 _aMarketing research industry
_976913
700 1 _aGates, Roger H.
_91970
942 _2lcc
_cBK