| 000 | 01145cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c31260 _d31260 |
||
| 001 | 13055125 | ||
| 005 | 20230313095030.0 | ||
| 008 | 030113s2004 maua b 001 0 eng | ||
| 020 | _a007236020 | ||
| 050 | 0 | 0 |
_aHF 5415.33 _b.H39 2000 |
| 082 | 0 | 0 |
_a658.8/342/0973 _221 |
| 100 | 1 |
_aHawkins, Del I. _977348 |
|
| 245 | 1 | 0 |
_aConsumer behavior: _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best and Kenneth A. Coney. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill /Irwin, _c2000 |
||
| 300 |
_axxiv, 775 p. : _b ill. ; _c27 cm. |
||
| 504 | _aIncludes references name index and subject index | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _93061 |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States _916607 |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies _977350 |
| 650 | 0 | 0 |
_aBuyer behavior _972454 |
| 650 | 0 | 0 |
_aMarket analysis _977351 |
| 650 | 0 | 0 |
_aVariations _977352 |
| 650 | 0 | 0 |
_amarketing _977370 |
| 700 | 1 |
_aBest, Roger J. _eJoint author _977371 |
|
| 700 | 1 |
_aConey, Kenneth A. _eJoint author _977372 |
|
| 856 | _awww.mhhe.com | ||
| 942 |
_2lcc _cBK |
||