| 000 | 00953nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c31280 _d31280 |
||
| 008 | 190702b ||||| |||| 00| 0 eng d | ||
| 020 | _a0070580561 | ||
| 050 |
_aHF5415.126 _b.N49 1998 |
||
| 245 |
_aThe new direct marketing : _bhow to implement a profit-driven database marketing strategy / _cDavid Sherpard Associates, with individual contributions by Rajeev Batra ... [et al.] |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1998 |
||
| 300 |
_axx, 716 p. : _bill.,graph ; _c28 cm |
||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _977491 |
||
| 650 |
_aBrands _977238 |
||
| 700 |
_aBatra, Rajeev _945359 |
||
| 700 |
_aDeere, Richard _9107223 |
||
| 700 |
_aDeutch, Andrew _9107224 |
||
| 700 |
_aKendrick,Robert _9107225 |
||
| 700 |
_aOrme,George _9107226 |
||
| 700 |
_aRatner, Bruce _9107227 |
||
| 700 |
_aRempala, Russs _9107228 |
||
| 700 |
_aSharma, Dhiraj _9107229 |
||
| 700 |
_aShepard, David _9107230 |
||
| 942 |
_2lcc _cBK |
||