000 | 00867cam a22002294a 4500 | ||
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001 | 13168261 | ||
005 | 20241210082137.0 | ||
008 | 030418s2003 nyua b 001 0 eng | ||
020 | _a9780333994375 | ||
050 | 0 | 0 |
_aHF 5415 _b.M33 2003 |
100 | 1 |
_aMcDonald, Malcolm _944734 |
|
245 | 1 | 0 |
_aMarketing: _ba complete guide / |
260 |
_aNew York : _bPalgrave Macmillan, _c2003 |
||
300 |
_axxv, 556 p. : _bill. ; _c24 cm. |
||
500 | _aIncludes references and index | ||
650 | 0 |
_aMarketing _971132 |
|
700 | 1 |
_aChristopher, Martin _978455 _eJoint author |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol052/2003051511.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2003051511.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/hol031/2003051511.html |
942 |
_2lcc _cBK |
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999 |
_c31499 _d31499 |