000 00867cam a22002294a 4500
001 13168261
005 20241210082137.0
008 030418s2003 nyua b 001 0 eng
020 _a9780333994375
050 0 0 _aHF 5415
_b.M33 2003
100 1 _aMcDonald, Malcolm
_944734
245 1 0 _aMarketing:
_ba complete guide /
260 _aNew York :
_bPalgrave Macmillan,
_c2003
300 _axxv, 556 p. :
_bill. ;
_c24 cm.
500 _aIncludes references and index
650 0 _aMarketing
_971132
700 1 _aChristopher, Martin
_978455
_eJoint author
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/hol052/2003051511.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/hol032/2003051511.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/hol031/2003051511.html
942 _2lcc
_cBK
999 _c31499
_d31499