| 000 | 00686nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c31507 _d31507 |
||
| 008 | 191212b ||||| |||| 00| 0 eng d | ||
| 020 | _a978 019567794 2 | ||
| 020 | _a0 19567794 3 | ||
| 050 |
_aHF 5415.1263 _b.G46 2006 |
||
| 100 |
_aGhosh, P. K. _978499 |
||
| 245 |
_aIndustrial marketing / _cP. K. Ghosh |
||
| 260 |
_aOxford : _bOxford University Press, _c2006 |
||
| 300 |
_axvi, 568 p.: _bill. graphs ; _c21 cm. |
||
| 521 | _aincludes index | ||
| 650 |
_aSelling _978500 |
||
| 650 |
_aCustomer satisfaction _978501 |
||
| 650 |
_aLoyalty _978502 |
||
| 650 |
_aRetention _968135 |
||
| 650 |
_aMarketing research _978503 |
||
| 650 |
_aIndustrial products _978504 |
||
| 942 |
_2lcc _cBK |
||