000			00833nam a22002177a 4500
999			_c31614 _d31614
008			200224b ||||| |||| 00| 0 eng d
050			_aDIS HF 5548.325 _b.T36A27 2018
100			_aAbraham, John Augustino _979389
245			_aFactors influencing adoption of digital marketing in commercial banks operating in Tanzania : _ba case of Dar es salaam city / _cJohn Augustino Abraham
260			_aDodoma : _bThe University of Dodoma, _c2018
300			_axiii, 86 p. : _bill. ; _c30 cm
500			_aIncludes references
650			_aElectronic commerce _979390
650			_aInternet _968489
650			_aDigital media _979391
650			_aMobile phones _979392
650			_aInformation revolution _979393
650			_aOnline channels _979394
650			_2Marketing channels _zDar es salaam, Tanzania _979391
942			_2lcc _cDIS