| 000 | 00628cam a22001934a 4500 | ||
|---|---|---|---|
| 999 |
_c31989 _d31989 |
||
| 008 | 030423s2004 nyu b 001 0 eng | ||
| 020 | _a978-81-203-2529-6 | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.K45 2004 |
| 100 | 1 |
_aKelley, Larry D. _911889 |
|
| 245 | 1 | 0 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley and Donald W. Jugenheimer |
| 260 |
_aNew Delhi : _bM.E sharpe _c2004 |
||
| 300 |
_avii, 144 p. : _c23cm |
||
| 504 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising _984119 |
|
| 650 | 0 |
_aMedia Planning _984120 |
|
| 650 | 0 |
_aPlanning _9107509 |
|
| 700 | 1 |
_aJugenheimer, Donald W. _911893 |
|
| 942 |
_2lcc _cBK |
||