| 000 | 00980nam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c37604 _d37604 |
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| 001 | 2439554 | ||
| 005 | 20221025093533.0 | ||
| 008 | 880413s1989 ilua b 000 0 eng | ||
| 010 | _a 88061141 | ||
| 020 | _a0844231770 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5813 _b.H68 1989 |
| 100 |
_aHovland, Roxanne _9103109 |
||
| 245 | 0 | 0 |
_aAdvertising in society : _bclassic and contemporary readings on advertising's role in society / _c Roxanne Hovland, Gary B. Wilcox. |
| 260 |
_aLincolnwood : _bNTC Business Books, _c1989 |
||
| 300 |
_axvii, 522 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising _9103110 |
|
| 650 | 0 |
_acontemporary readings _9106047 |
|
| 650 | 0 |
_aadvertising's role _9106048 |
|
| 700 | 1 |
_aWilcox, Gary _9103111 |
|
| 700 | 1 |
_aWilcox, Gary B. _9103112 |
|
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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