| 000 | 00711nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c38457 _d38457 |
||
| 008 | 230318b ||||| |||| 00| 0 eng d | ||
| 020 | _a0803951558 | ||
| 050 |
_aHF 5415.3 _b.B43 1993 |
||
| 100 |
_aBearden, William O. _9107619 |
||
| 245 |
_aHandbook ofmarketing scale: _bMulti-item measures for marketing and customer/ _cWilliam O. Bearden, Richard G. Netemeyer & Mary F. Mobley |
||
| 260 |
_aLondon _bSAGE publishing _c1993 |
||
| 300 |
_axii, 352 p.: _c28 cm. |
||
| 650 |
_aMarketing _9107620 |
||
| 650 |
_aMarketing scales _9107621 |
||
| 650 |
_aCustomer behavior _977477 |
||
| 650 |
_aBusiness _9107622 |
||
| 700 |
_aNetemeyer, Richard G. _9107636 |
||
| 700 |
_aMobley, Mary F. _9107637 |
||
| 942 |
_2lcc _cBK |
||