| 000 | 00686nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 241121b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780273756507 | ||
| 050 |
_aHF 5415.126 _b.T35 2014 |
||
| 100 |
_aTapp, Alan _9113312 |
||
| 245 |
_aPrinciples of direct,database and digital marketing/ _cAlan Tapp, Ian Whitten and Matthew Housden |
||
| 250 | _a5th ed. | ||
| 260 |
_aEngland: _bPearson, _c2014 |
||
| 300 |
_axiv, 559 p. : _bill. ; _c24 cm. |
||
| 521 | _aIncludes index | ||
| 650 |
_aDirect marketing _96296 |
||
| 650 |
_aDatabase marketing _9113313 |
||
| 650 | _aInternet marketing | ||
| 700 |
_aWhitten, Ian _9113314 |
||
| 700 |
_aHousden, Matthew _9113315 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c39723 _d39723 |
||