000 | 00610nam a22002057a 4500 | ||
---|---|---|---|
008 | 241217b |||||||| |||| 00| 0 eng d | ||
020 | _a9781292404813 | ||
050 |
_aHF 5415.13 _b.K68 2022 |
||
100 |
_aKotler, Philip. _913283 |
||
245 |
_aMarketing management/ _cPhilip Kotler. |
||
250 |
_a16th ed. _bGlobal edition. |
||
260 |
_aLondon : _bPearson , _c2022. |
||
300 |
_a605p. : _bill. ; _c28cm. |
||
500 | _aIncludes indexes. | ||
650 | _aMarketing. | ||
650 |
_aMarketing management. _963657 |
||
700 |
_aKeller, Kevin Lane _9114029 |
||
700 |
_aChernev, Alexander _9114034 |
||
942 |
_2lcc _cBK |
||
999 |
_c40005 _d40005 |