| 000 | 00688cam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c4181 _d4181 |
||
| 001 | 14685605 | ||
| 008 | 070104s2008 mauab b 001 0 eng | ||
| 020 | _a0-07-352991-5 | ||
| 050 | 0 | 0 |
_aHF 5821 _b.A74 2008 |
| 100 | 1 |
_aArens, William F. _92585 |
|
| 245 | 1 | 0 |
_aContemporary advertising/ _cWilliam F. Arens, |
| 250 | _a11th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin, _c2008 |
||
| 300 |
_axl, 712 p. : _b ill. ; _c29 cm. |
||
| 504 | _aInclude index | ||
| 650 | 0 |
_aAdvertising perspectives _92586 |
|
| 650 | 0 |
_aIntegrating advertising _983702 |
|
| 650 | 0 |
_aCrafting marketing _983703 |
|
| 700 | 1 |
_aMichael F. Weigold _92588 |
|
| 700 | 1 |
_aChristian Arens _983707 |
|
| 942 |
_2lcc _cBK |
||