| 000 | 01426cam a22004334a 4500 | ||
|---|---|---|---|
| 999 |
_c4259 _d4259 |
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| 001 | 12894228 | ||
| 005 | 20230314143643.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0 072464208 | ||
| 020 | _a0 07119869 5 | ||
| 050 | 0 | 0 |
_aHF 5415 _b.P47 2003 |
| 100 | 1 |
_aPerreault, William D. _92813 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2003 |
||
| 300 |
_a(xl, various pagination] : _bcol. ill., (charts and graphs) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _92815 |
|
| 650 | 0 |
_aMarketing process _976692 |
|
| 650 | 0 |
_aconsumer behavior _976820 |
|
| 650 | 0 |
_aMarket segmentation _92385 |
|
| 650 | 0 |
_aMarket target _976424 |
|
| 650 | 0 |
_aadvertising _976821 |
|
| 650 | 0 |
_aWholesaling _976701 |
|
| 650 | 0 |
_aRetailing _976542 |
|
| 650 | 0 |
_aPromotion _969874 |
|
| 650 | 0 |
_aSales management _911909 |
|
| 650 | 0 |
_aMarket planning _976822 |
|
| 650 | 0 |
_aMarketing strategy _976204 |
|
| 650 | 0 |
_aMarketing communication _976550 |
|
| 650 | 0 |
_aMarketing information _976416 |
|
| 650 | 0 |
_aProduct planning _976025 |
|
| 650 | 0 |
_aDistribution _972459 |
|
| 650 | 0 |
_aProduct management _913228 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _92816 |
|
| 856 | _awww.mhhe.com/fourps | ||
| 942 |
_2lcc _cBK |
||