| 000 | 00674cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c5392 _d5392 |
||
| 008 | 051027s2007 ohua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a0324408080 | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.S55 2007 |
| 100 | 1 |
_aShimp, Terence A. _96293 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication Advertising and promotion / _cTerence A. Shimp |
| 250 | _a7th ed. | ||
| 260 |
_aAustralia : _bThomson/South-Western, _c2007 |
||
| 300 |
_axx, 629 p. : _bcol. ill. , charts, graphs ; _c28cm |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing communication _96294 |
|
| 650 | 0 |
_aPromotion _96295 |
|
| 650 | 0 |
_aAdvertising _92586 |
|
| 942 |
_2lcc _cBK |
||