| 000 | 01187cam a22003734a 4500 | ||
|---|---|---|---|
| 999 |
_c7161 _d7161 |
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| 001 | 13373796 | ||
| 005 | 20230309172826.0 | ||
| 008 | 031015s2005 mauab b 001 0 eng | ||
| 010 | _a 2003064164 | ||
| 020 | _a0-07-283371-8 | ||
| 050 | 0 | 0 |
_aHF1009.5 _b.C38 2005 |
| 100 | 1 |
_aCateora, Philip R. _911900 _eauthor |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora |
| 250 | _a12th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill/Irwin, _c2005 |
||
| 300 |
_axxxiii, 697 p.: _bill.(charts and map); _c29 cm. |
||
| 504 | _aIncludes indexes | ||
| 650 | 0 |
_aExport marketing _911901 |
|
| 650 | 0 |
_aInternational business _911902 |
|
| 650 | 0 |
_aCulture foundations _976561 |
|
| 650 | 0 |
_aGlobal market _976274 |
|
| 650 | 0 |
_aMarketing startegies _976562 |
|
| 650 | 0 |
_aNegotiation _976563 |
|
| 650 | 0 |
_aInternational advertising _976565 |
|
| 650 | 0 |
_aPromotions _961518 |
|
| 650 | 0 |
_aInternational marketing _969551 |
|
| 650 | 0 |
_aProducts _969871 |
|
| 650 | 0 |
_aBuyer behaviour _976417 |
|
| 650 | 0 |
_aPolitical environment _973470 |
|
| 650 | 0 |
_aLegal environment _975161 |
|
| 700 | 1 |
_aGraham, John L. _911903 _eJoint author |
|
| 856 | _awww.mhhe.com/cateora05 | ||
| 942 |
_2lcc _cBK |
||