| 000 | 00813pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c7639 _d7639 |
||
| 001 | 3070144 | ||
| 005 | 20230313104702.0 | ||
| 008 | 970416s1998 mauab b 001 0 eng | ||
| 010 | _a 97013807 | ||
| 020 | _a0-256-12539-2 | ||
| 020 | _a0-256-17367-2 | ||
| 050 | 0 | 0 |
_aHF 5415 _b.C48 1998 |
| 100 | 1 |
_aChurchill, Gilbert A. _911910 |
|
| 245 | 1 | 0 |
_aMarketing: _bcreating value for customers/ _cGilbert A. Churchill (et all..) |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _c1998 |
||
| 300 |
_axxxii, 703 p. : _bill.[ ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing commmunication _913458 |
|
| 650 | 0 |
_aCustomer and Marketing _976816 |
|
| 650 | 0 |
_aConsumer value _971132 |
|
| 700 | 1 |
_aPeter, J. Paul _913459 _eJoint author |
|
| 942 |
_2lcc _cBK |
||