000 00964cam a2200253 a 4500
999 _c8646
_d8646
001 2471360
005 20230307083521.0
008 900719s1991 maua b 001 0 eng
010 _a 90044491
020 _a0-87584-241-0 (hard : acid free paper) :
_c$29.95
050 0 0 _aHD 30.23
_b.B358 1991
100 1 _aBarabba, Vincent P.
_916680
245 1 0 _aHearing the voice of the market :
_bcompetitive advantage through creative use of market information /
_cVincent P. Barabba
260 _aBoston:
_bHarvard Business School Press,
_c1991
300 _axiv, 294 p. :
_bill. ;
_c24 cm.
504 _aIncludes references and index
650 0 _aMarketing research
_916683
650 0 _aMarket information
_916684
650 0 _aUseful research
_972938
650 0 _aKnowledge use
_972941
700 1 _aZaltman, Gerald
_916685
_eJoint author
942 _2lcc
_cBK