000 | 00964cam a2200253 a 4500 | ||
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999 |
_c8646 _d8646 |
||
001 | 2471360 | ||
005 | 20230307083521.0 | ||
008 | 900719s1991 maua b 001 0 eng | ||
010 | _a 90044491 | ||
020 |
_a0-87584-241-0 (hard : acid free paper) : _c$29.95 |
||
050 | 0 | 0 |
_aHD 30.23 _b.B358 1991 |
100 | 1 |
_aBarabba, Vincent P. _916680 |
|
245 | 1 | 0 |
_aHearing the voice of the market : _bcompetitive advantage through creative use of market information / _cVincent P. Barabba |
260 |
_aBoston: _bHarvard Business School Press, _c1991 |
||
300 |
_axiv, 294 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes references and index | ||
650 | 0 |
_aMarketing research _916683 |
|
650 | 0 |
_aMarket information _916684 |
|
650 | 0 |
_aUseful research _972938 |
|
650 | 0 |
_aKnowledge use _972941 |
|
700 | 1 |
_aZaltman, Gerald _916685 _eJoint author |
|
942 |
_2lcc _cBK |